PORSCHE AGAIN RANKS HIGHEST IN J.D. POWER AND ASSOCIATE’S MOST RECENT AUTOMOTIVE PERFORMANCE, EXECUTION AND LAYOUT STUDY SM (APEAL)
Scores Highest Among All Brands; Cayenne Most Appealing Midsize Premium MAV
ATLANTA, July 16, 2009 --- For an unprecedented five straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study SM. The APEAL Study, now in its 14th year, is a very meaningful one as it measures owners delight with the design, content, layout and driving performance of their new vehicles.
“For Porsche this is a very important award that independently demonstrates just how passionate our owners are about their cars and the unique and exhilarating relationship they have with them,” said Detlev von Platen, president and CEO, Porsche Cars North America, Inc. “Receiving this recognition five times in a row is something very special and clearly indicates the consistency of the Porsche brand’s ability to meet the full spectrum of our customers’ very demanding expectations.”
Backing this up is the fact that the J.D. Power and Associates APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive, and is based on the drivers’ evaluations of more than 90 critical vehicle attributes. The maximum possible score that can be achieved is 1,000 points.
Outperforming itself from last year’s highest ranking, Porsche received an overall nameplate score of 869, which is 15 points higher than what it achieved in 2008. Also notable is the fact that the Cayenne, Porsche’s renowned SUV, scored highest in the competitive midsize premium multi activity vehicle segment with a score of 858. This is the second straight year the Cayenne has taken this honor in this segment.
The 2009 APEAL Study is based on responses gathered this year from more than 81,000 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.
About Porsche Cars North America, Inc.
Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche sports cars and sport utility vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. Approximately 200 PCNA employees provide Porsche vehicles, parts, service, marketing and training for its 202 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful marque in sports car racing. PCNA, which imports the iconic 911 series, the Boxster and Cayman mid-engine sports cars, the high performance Cayenne sport utility vehicles and soon the Panamera gran turismo for the U.S., strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.
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